Facebook could have released its newest feature to messenger at any times considering it was already in use with INSTAGRAM.
But that would not have the same effect as if you wait until all the fuss and momentum is swinging in the new ventures direction.
Then when things balance BAM!
Facebook releases a clone to that of SnapChat for messenger.
The price for a share of SNAP at the time of this writing is $22.82
The price for FB is $138.57
Let's see how this battle pans out over the next few weeks.